WELCOME TO THE
Elite Empire
Empowering Athletes with NIL Success, Elite Consulting & Character‑Driven Development
WELCOME TO 8:28 SPORTS VENTURES.
At 8:28 Sports Ventures, our mission is to foster sports communities across the country by offering expert level coaching, comprehensive representation, a dedication to the full development of both student and professional athletes in both athletic and life skills, and to stimulate community economic growth and engagement.
Every aspect of our business plan is guided by our belief “that all things work together.” We are based out of Atlanta, Georgia but operate globally through our Sports Venture verticals:
We provide effective solutions for athletes designed to maximize earning potential
Our Sports Agency goal is to provide each client with the highest quality representation, unmatched personal attention, guidance, and services to athletes who want to maximize their potential both on and off the court. The agency consists of industry professionals with countless years of experience in contract negotiations, marketing, public relations, community relations, digital media, and brand building.
8:28 Sports Agency
Services:
Management
Negotiations
Marketing & Branding
Media Relations
Client Services
NIL Services
Business Development
We support those 99% of dedicated athletes who may never hit the elite status of the 1%.
We promote a sports-specific academic curriculum, along with preparing our student-athletes for sports careers through our Sports Careers Foundation that will include but not be limited to Sports Science, Tech, Analytics, and the Early Pro Development Program. Our biggest success has been in evaluating talent as an early teen, by developing relationships with the coaches and parents.
8:28 Sports Institute
Services:
Performance assessment & movement screening
Strength, conditioning, speed & agility programs
Injury prevention & recovery protocols
Sports nutrition education and planning
Physical therapy & mobility services
Load management & data-informed training
We create accessibility for parents and student athletes from all walks of life.
8:28 Sports Tourism Development
Services:
Sports tourism feasibility studies
Market demand & event analysis
Land-use optimization planning
Phased development roadmaps
Revenue modeling & ROI projections
Public–private partnership structuring (P3)
Risk assessment & mitigation strategies
Our tourism plan ties our 8:28 Sports Ventures solutions together to create community growth, educational investment, brand and media exposure and a pathway for student athletes to complete a successful and fulfilling sports lifecycle—from performance to sports career options and an understanding of the strength and power of using their gifts for a greater purpose.
We create and manage live sports content including real time games, events, and play-by-play updates.
It is key to our mission that we promote our programs and athletes through multiple platforms to tell our story to support teams, parents, communities, key business stakeholders, and team/players and fans. Today spectators are not just watching a sports event, but expect to receive instant and immediate interaction. This enables us to engage with our fans and supporters and to turn our athletes and staffers into influencers. This is particularly true for younger fans who are just forming lifelong alliances and brand loyalties.
8:28 Sports Media
Services:
Athlete brand positioning & media strategy
Personal storytelling development
Short-form & long-form video content
Social media content systems (IG, TikTok, X, YouTube)
NIL-ready content creation
Media training & on-camera coaching
We are committed to fostering excellence in both academics and sports while focusing on student athletes.
8:28 Sports Academy
Services:
Individual skills development
Position-specific training
Team concepts & situational training
High-intensity game simulations
Basketball IQ & film breakdown
Year-round development plans
The Sports Academy is committed to fostering excellence in both academics and sports while focusing on student athletes from ages 13 to 19 with a holistic approach to academics, athletics, and a plan for long-term life success. We look to maximize each student-athlete’s abilities and set goals to prepare them for college, pro careers or other paths to athletic lifelong learning and participation. We deliver state-of-the-art facilities, events, high-tech training, one-on-one and team coaching, and deluxe accommodations for all participants.
From financial success to personal happiness and a desire to truly help others, 8:28 Sports Ventures seeks connection, achievement, impact, and the goal of living life with a purpose…and sharing this vision with all we meet.
Our Mission
Our business model encompasses a multi-faceted approach to serve the needs of student athletes, professional athletes, and local communities while delivering targeted promotion of sports tourism, and substantial return on investment.
Our Goal
Cultivate growth in Sports, Entertainment, Content, Tech, and Data sectors while sharing our profound passion for sports and life enrichment, with people throughout the nation.
The Leadership Team
Led by CEO DeAngelo Simmons, 8:28 Sport Ventures is guided by a highly skilled and devoted team of individuals who possess a genuine love of sports, athletes and all who support them. This extensive knowledge and dedication drives our success and passion in all we do.
DeAngelo Simmons,
Founder and CEO
Jeff Williams,
Chief Strategy Officer
Get in touch.
Reach out to us and let's start a conversation. We thrive on building strong relationships with our athletes, understanding their unique goals, and crafting personalized strategies for success. Your aspirations are our priority, and we're here to guide you every step of the way.